Thursday, June 11, 2020

Essential Elements of a Franchise Marketing Strategy

Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. However, strategy is quite a complex subject. Can it be condensed into a simple article? If you ask us, we say yes. We've distilled the most important steps a marketing strategy should contain. You'll see in the examples below that even major brands follow the principles explained in this article. Related: 4 best franchise softwares to boost your brand Whether you're a franchisor, a franchisee or a marketer, this is a great practical resource for you because every principle here is backed with concrete examples to inspire you. Ready? Let's dive right in. Segment your audience if you want to maximize your results You already know that you can have the best product on the planet, the most persuasive sales message, or the most creative ad ever—but if you deliver it to the wrong person, it will never work, right? This applies whether you're a franchisor looking for franchise buyers or a franchisee who wants to attract more people to your business. So, if you want to make the most of your marketing efforts, your marketing plans have to start with your core audience in mind. Below, you can find a few essential questions to ask yourself (or even better, your existing customers) to find out who's most likely to buy from you. Questions to ask yourself & your team: What are your product/service's best features, and how does each translate into a benefit for the consumer? What's special about your product/service in comparison to your competition? Are you unique, cheaper, quicker, better value, safer? The most trusted, the first, the oldest, the most tested? What could be your customer's main objections? Which topics are your customers interested in? Who influences your ideal client (books, publications, media, influencers, etc.)? Where can you catch your ideal customer's attention? Phone, email, social media, TV? What is your ideal buyer's income? Questions to ask your existing customers: Why did you choose us and not a competitor? Is there anything that pushed you in favor of us? How did you find our website or location? How would you feel if you could no longer use us? What would you miss? What's one thing you don't like about a competitor, or that we could improve to better meet your needs? What would you likely use as an alternative if we were no longer available? Have you recommended us to anyone? Why or why not? Prioritize channels One of the biggest mistakes entrepreneurs make is trying to be on every platform out there. Trying to tackle every channel available can be a great strategy if: You have the resources to do this (time + money + knowledge). Your audience is on every platform. The first point is pretty clear. Few companies have the resources to go that broad with their marketing efforts. Second, often times, our audience isn't everywhere. For example, if your target audience is between 18 to 25 years old, you might be better off going for Instagram than Facebook. Source: Statista Or, if you want to use Twitter as one of your main marketing channels in Europe, you might reconsider because Twitter hasn't penetrated Europe as much. There are a lot of effective channels available. How do you prioritize them? Here's a simple, tested system borrowed from growth hacking marketing you can use. This is the same marketing concept used by startups like Facebook, Twitter, LinkedIn & Airbnb: Source: GrowthHackers Cost — how much you expect to spend on that particular channel (check cost statistics beforehand). Targeting — how easy it is to reach your intended audience and how specific you can be. Does your chosen platform/channel have local advertising capabilities, for example? Control — how much control you have once you go live. Can you stop it easily or adjust if it's not going well? For example, it's much harder to change a billboard than a Facebook ad. Input time — how much time it will take to launch the experiment. Filming a television ad, for example, has a much longer input time than setting up a promoted tweet. Output time — how long it will take to get results once it's live. For example, search engine optimization (SEO) could be a great channel for your franchise marketing, but it has a much longer output time than pay-per-click does. Scale — how large an audience you can reach with the experiment. Television offers much larger scale than advertising on a niche blog does. Make sure you maintain consistent branding Different channels require different creative. Twitter is more text-based because people use it for news and articles. Source: Buffer Instagram is a more visual platform and requires high-resolution photos. Source: Buffer On Facebook, a recent BuzzSumo analysis found that videos have higher average engagement than images and links. Source: Buffer Therefore, no matter if you are a franchisor or a franchisee, you have to make sure you: Maintain consistent branding across all your franchises (as a franchisor). Maintain consistent branding across all your channels (as a franchisee). What does this congruent brand identity actually mean? Below, you'll find some real examples. Communicate your value proposition in the same way across all channels—offline, online, TV, radio, direct mail or anything else. [Click to tweet ] Your design (colors, logos, fonts, tone) has to be the same whether someone sees an ad on Facebook or landed on your website from a Google ad. One of the best examples here is Coca-Cola. As you can see, the color red is always present in one way or another. They also use the same fonts and design elements. Another important element to a congruent brand identity is tone of voice. If we continue our Coca-Cola example, we can see that almost all their posts express happiness, joy, fun, or the feeling of enjoying a great moment with friends. If we take another example, Charmin, you can see that whether they communicate offline or online, they maintain a playful tone. How can you make sure your franchise brand stays consistent? First, you'll have to create a brand manual which includes details about your tone of voice, preferred professional terms, and general code of conduct. Every business should have one, no matter their stage in the journey to perfect branding. (We've handpicked some of the best brand guideline examples for you.) Then, in order to minimize errors, you can create "best practice" templates that are in line with your brand's ethos and aesthetic. This ensures no one in your company has to take matters into their own hands, because they can draw on templates that reflect your brand every time they create a new document. If you're using Lucidpress, you can create & customize templates to easily create stunning content without having to start from scratch every time. And because of its innovative Brand Assets feature, you can make sure everyone is using the latest version of your branding elements. Fonts, colors and logos are all pre-loaded and ready to go. How can franchises maintain brand compliance across locations? Learn more in our free ebook, The complete guide to multi-location branding. Before starting your efforts, make sure you can measure them There's an old adage that says half of the money invested in marketing is wasted. The problem is you don't know which half. Well, thanks to digital analytics, you can track your results so in-depth that you'd be amazed at how much leverage you have... if you measure the right things. Here are just a couple of examples. Let's say your marketing team developed two or three video messages for a certain audience, but you don't know which one to choose. It's super easy. On Facebook, for example, you can check how much of your video was actually watched by a particular group. If you compare it to television advertising, for example, you don't get this level of accurate data. You can't know whether a person left the room when the commercial started. But, Facebook isn't the only tool that allows you to track the results of your franchise advertising efforts. If you run email marketing campaigns, you can see how many people opened your email and clicked on the offer inside. Source: MailChimp If you run any other digital marketing campaigns, you can check Google Analytics to see how much time people spend on your website, which campaign brought in the best results, where the most traffic comes from, and much more. Source: Optimize Smart Or, maybe you just bought a pizza franchise and you're using local Google Ads. You can track how many times people called versus how much money you've invested and see if there's a positive return on investment. Ultimately, analytics don't have to be limited to the online world. If you're using offline marketing tactics like flyers or coupons, you can use codes to measure whether your campaign was a success. Always keep an eye on trends Marketing is first and foremost a battle for attention. If you don't have people's attention, you can't communicate with them. If you can't communicate, you can't sell. In the 50s, attention was on the newspapers, then on TV and radio. Today, our attention is on social media. Messaging apps like Facebook Messenger are becoming more powerful. Influencer marketing is growing, because they have people's attention and they've already earned their trust. Source: Google Trends What's next? Voice search & marketing will have a huge impact on consumer behavior. More than 35 million Americans used a voice-activated assistant at least once a month in 2017, according to eMarketer. Coordinate local & national franchise marketing There are many methods to handle franchise marketing. Sometimes, the franchisor and a corporate marketing team are wholly in charge. Other times, the franchisee takes on all marketing responsibilities. Most often, it's a mix of the two. It's easy to see how this arrangement could cause confusion for your customers. But by coordinating your marketing efforts, your brand message will be strong and clear across all franchise locations. Large-scale, national marketing campaigns Here are some tips for coordinating large-scale marketing campaigns between the franchisor and franchisee. Focus on the brand In a franchise, the brand is often the selling point for customers. They know they can trust a certain brand and will support that franchise, no matter where they are. This is why it's beneficial to focus on the overall brand image in your marketing efforts. Provide a brand style guide Franchisors can create a brand style guide for franchisees, to help them create on-brand materials and limit branding mistakes. It you aren't sure how to create a brand style guide, take a look at this blog post for some killer examples. Here at Lucidpress, we're pretty obsessed with staying on-brand and empowering everyone (even franchise owners who have no design experience) to create visual content. If you're curious how Lucidpress could streamline your franchise marketing, then check this out. Communicate clearly & frequently To maintain your brand image across multiple locations, communication is key. Set the precedent that there will be consistent communication regarding marketing efforts between the franchisor and franchise owners. One area that's often under-communicated is digital marketing strategy. The franchisor should coordinate website and social media creation with franchisees, so there aren't multiple accounts that could confuse or misdirect customers. Looking at these marketing strategies, the biggest factor is the brand. Build a strong brand identity that will give your franchises a good reputation, then give franchise owners the freedom to create their own marketing collateral using approved brand assets. Small-scale, local marketing campaigns Small-scale marketing strategies should focus on specific efforts in the local community. Franchises often have the good reputation of the larger brand, but localized marketing is what will win the community over and create a loyal fan-base. By empowering franchisees to control their own marketing on a local level (and by giving them the tools to stay on-brand), individual franchise revenue will soar. How do franchisees feel about using Lucidpress? Here are more tips for localized, franchise-level marketing. Find local sponsorships Talk to local charities, sports teams or schools in the area to find opportunities to donate to a good cause and get some advertising. This is a great way to show community members that you're invested in the area. For example, when I was in high school, there was a Taco Time that always sponsored the school's football and basketball teams. Their sponsorship included banners hanging up at the football field and inside the gym. They sold food at the concessions stand and had their logo printed on the game rosters. As you can imagine, my friends and I ate a lot of tacos. This was a worthy investment for this franchisee, as it showed their support for the community and offered unique advertising opportunities. The owner of the Taco Time had a great relationship with the community and people loved going to his location. Personalize your messages When you're advertising to a specific community, it's important to personalize your messaging for your audience. Every community is different, and by catering to yours, customers will feel special and more inclined to support you. A great example of marketing personalization is CrossFit gyms. Each gym (or "box," in CrossFit lingo) has its own website and social media accounts that tailor their messages to the area where the gym is located. Whether it's about the weather or events happening in the city, these gyms create a local identity for themselves that members can be part of. Keep up-to-date Encourage franchise owners to stay on top of trends and news as they create marketing for their franchises. Being in tune with the local news can help you spot opportunities and avoid embarrassing advertising mistakes. Any time you post about current news or trends, make sure you do your research. An unfortunate example of this is DiGiorno. When the hashtags #whyistayed and #whyileft were trending on Twitter, DiGiorno tweeted "#whyistayed You had pizza." The problem: these hashtags were dedicated to discussing and raising awareness of domestic abuse—an incredibly serious cause. Needless to say, many people were offended by the tweet and DiGiorno quickly apologized for its mistake. Be where your audience is This, of course, is one of the most important rules in marketing. No matter how clever and wonderful your marketing efforts are, if your audience doesn't see them, then it's a waste. So, find out where your local audience is: Do they spend time on Facebook, Instagram or Twitter? Do they read the local newspaper? If so, that's where you should be, too. Be consistent with the brand Much of the traction and business a franchise location enjoys comes from the brand name that it carries. To continue attracting and retaining that business, it's important to stay true to the brand. If the franchise brand is known for great customer service, then local managers have to make sure that customer service is a priority for them. Personalize each franchise to the local area, but stay true to the brand it represents. For example, maybe there's a way to provide outstanding customer service that's unique to your community. A great example of this is Chick-fil-a. It's a well-known fact that if you say "Thank you" to any Chick-fil-a employee, they will reply with "My pleasure." Quality customer service is part of the Chick-fil-a brand, and customers can expect to receive the same level of customer service wherever they go. While each Chick-fil-a has its own concerted marketing efforts, they stay on-brand with their customer service. Key takeaway Marketing within a franchise can lead to miscommunication and overlap if the franchisor and franchisee do not coordinate their efforts. However, through communication and a good brand management system, your marketing efforts can complement one another and culminate in more success. Before you start your franchise marketing strategy... Everything starts with your ideal client in mind. From there, you decide which channels would bring you the best results, depending on your budget. Next, you have to make sure your brand identity stays consistent across all channels—from your value proposition to your design elements. Then, make sure you keep an eye on the latest trends in order to leverage first-mover advantages. This strategy will give your franchise business the best chance at standing out and finding success with your preferred customers. Maintain brand consistency with Lucidpress, the brand management platform for franchises. It's perfect for franchise brands of any size. Essential Elements of a Franchise Marketing Strategy Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. However, strategy is quite a complex subject. Can it be condensed into a simple article? If you ask us, we say yes. We've distilled the most important steps a marketing strategy should contain. You'll see in the examples below that even major brands follow the principles explained in this article. Related: 4 best franchise softwares to boost your brand Whether you're a franchisor, a franchisee or a marketer, this is a great practical resource for you because every principle here is backed with concrete examples to inspire you. Ready? Let's dive right in. Segment your audience if you want to maximize your results You already know that you can have the best product on the planet, the most persuasive sales message, or the most creative ad ever—but if you deliver it to the wrong person, it will never work, right? This applies whether you're a franchisor looking for franchise buyers or a franchisee who wants to attract more people to your business. So, if you want to make the most of your marketing efforts, your marketing plans have to start with your core audience in mind. Below, you can find a few essential questions to ask yourself (or even better, your existing customers) to find out who's most likely to buy from you. Questions to ask yourself & your team: What are your product/service's best features, and how does each translate into a benefit for the consumer? What's special about your product/service in comparison to your competition? Are you unique, cheaper, quicker, better value, safer? The most trusted, the first, the oldest, the most tested? What could be your customer's main objections? Which topics are your customers interested in? Who influences your ideal client (books, publications, media, influencers, etc.)? Where can you catch your ideal customer's attention? Phone, email, social media, TV? What is your ideal buyer's income? Questions to ask your existing customers: Why did you choose us and not a competitor? Is there anything that pushed you in favor of us? How did you find our website or location? How would you feel if you could no longer use us? What would you miss? What's one thing you don't like about a competitor, or that we could improve to better meet your needs? What would you likely use as an alternative if we were no longer available? Have you recommended us to anyone? Why or why not? Prioritize channels One of the biggest mistakes entrepreneurs make is trying to be on every platform out there. Trying to tackle every channel available can be a great strategy if: You have the resources to do this (time + money + knowledge). Your audience is on every platform. The first point is pretty clear. Few companies have the resources to go that broad with their marketing efforts. Second, often times, our audience isn't everywhere. For example, if your target audience is between 18 to 25 years old, you might be better off going for Instagram than Facebook. Source: Statista Or, if you want to use Twitter as one of your main marketing channels in Europe, you might reconsider because Twitter hasn't penetrated Europe as much. There are a lot of effective channels available. How do you prioritize them? Here's a simple, tested system borrowed from growth hacking marketing you can use. This is the same marketing concept used by startups like Facebook, Twitter, LinkedIn & Airbnb: Source: GrowthHackers Cost — how much you expect to spend on that particular channel (check cost statistics beforehand). Targeting — how easy it is to reach your intended audience and how specific you can be. Does your chosen platform/channel have local advertising capabilities, for example? Control — how much control you have once you go live. Can you stop it easily or adjust if it's not going well? For example, it's much harder to change a billboard than a Facebook ad. Input time — how much time it will take to launch the experiment. Filming a television ad, for example, has a much longer input time than setting up a promoted tweet. Output time — how long it will take to get results once it's live. For example, search engine optimization (SEO) could be a great channel for your franchise marketing, but it has a much longer output time than pay-per-click does. Scale — how large an audience you can reach with the experiment. Television offers much larger scale than advertising on a niche blog does. Make sure you maintain consistent branding Different channels require different creative. Twitter is more text-based because people use it for news and articles. Source: Buffer Instagram is a more visual platform and requires high-resolution photos. Source: Buffer On Facebook, a recent BuzzSumo analysis found that videos have higher average engagement than images and links. Source: Buffer Therefore, no matter if you are a franchisor or a franchisee, you have to make sure you: Maintain consistent branding across all your franchises (as a franchisor). Maintain consistent branding across all your channels (as a franchisee). What does this congruent brand identity actually mean? Below, you'll find some real examples. Communicate your value proposition in the same way across all channels—offline, online, TV, radio, direct mail or anything else. [Click to tweet ] Your design (colors, logos, fonts, tone) has to be the same whether someone sees an ad on Facebook or landed on your website from a Google ad. One of the best examples here is Coca-Cola. As you can see, the color red is always present in one way or another. They also use the same fonts and design elements. Another important element to a congruent brand identity is tone of voice. If we continue our Coca-Cola example, we can see that almost all their posts express happiness, joy, fun, or the feeling of enjoying a great moment with friends. If we take another example, Charmin, you can see that whether they communicate offline or online, they maintain a playful tone. How can you make sure your franchise brand stays consistent? First, you'll have to create a brand manual which includes details about your tone of voice, preferred professional terms, and general code of conduct. Every business should have one, no matter their stage in the journey to perfect branding. (We've handpicked some of the best brand guideline examples for you.) Then, in order to minimize errors, you can create "best practice" templates that are in line with your brand's ethos and aesthetic. This ensures no one in your company has to take matters into their own hands, because they can draw on templates that reflect your brand every time they create a new document. If you're using Lucidpress, you can create & customize templates to easily create stunning content without having to start from scratch every time. And because of its innovative Brand Assets feature, you can make sure everyone is using the latest version of your branding elements. Fonts, colors and logos are all pre-loaded and ready to go. How can franchises maintain brand compliance across locations? Learn more in our free ebook, The complete guide to multi-location branding. Before starting your efforts, make sure you can measure them There's an old adage that says half of the money invested in marketing is wasted. The problem is you don't know which half. Well, thanks to digital analytics, you can track your results so in-depth that you'd be amazed at how much leverage you have... if you measure the right things. Here are just a couple of examples. Let's say your marketing team developed two or three video messages for a certain audience, but you don't know which one to choose. It's super easy. On Facebook, for example, you can check how much of your video was actually watched by a particular group. If you compare it to television advertising, for example, you don't get this level of accurate data. You can't know whether a person left the room when the commercial started. But, Facebook isn't the only tool that allows you to track the results of your franchise advertising efforts. If you run email marketing campaigns, you can see how many people opened your email and clicked on the offer inside. Source: MailChimp If you run any other digital marketing campaigns, you can check Google Analytics to see how much time people spend on your website, which campaign brought in the best results, where the most traffic comes from, and much more. Source: Optimize Smart Or, maybe you just bought a pizza franchise and you're using local Google Ads. You can track how many times people called versus how much money you've invested and see if there's a positive return on investment. Ultimately, analytics don't have to be limited to the online world. If you're using offline marketing tactics like flyers or coupons, you can use codes to measure whether your campaign was a success. Always keep an eye on trends Marketing is first and foremost a battle for attention. If you don't have people's attention, you can't communicate with them. If you can't communicate, you can't sell. In the 50s, attention was on the newspapers, then on TV and radio. Today, our attention is on social media. Messaging apps like Facebook Messenger are becoming more powerful. Influencer marketing is growing, because they have people's attention and they've already earned their trust. Source: Google Trends What's next? Voice search & marketing will have a huge impact on consumer behavior. More than 35 million Americans used a voice-activated assistant at least once a month in 2017, according to eMarketer. Coordinate local & national franchise marketing There are many methods to handle franchise marketing. Sometimes, the franchisor and a corporate marketing team are wholly in charge. Other times, the franchisee takes on all marketing responsibilities. Most often, it's a mix of the two. It's easy to see how this arrangement could cause confusion for your customers. But by coordinating your marketing efforts, your brand message will be strong and clear across all franchise locations. Large-scale, national marketing campaigns Here are some tips for coordinating large-scale marketing campaigns between the franchisor and franchisee. Focus on the brand In a franchise, the brand is often the selling point for customers. They know they can trust a certain brand and will support that franchise, no matter where they are. This is why it's beneficial to focus on the overall brand image in your marketing efforts. Provide a brand style guide Franchisors can create a brand style guide for franchisees, to help them create on-brand materials and limit branding mistakes. It you aren't sure how to create a brand style guide, take a look at this blog post for some killer examples. Here at Lucidpress, we're pretty obsessed with staying on-brand and empowering everyone (even franchise owners who have no design experience) to create visual content. If you're curious how Lucidpress could streamline your franchise marketing, then check this out. Communicate clearly & frequently To maintain your brand image across multiple locations, communication is key. Set the precedent that there will be consistent communication regarding marketing efforts between the franchisor and franchise owners. One area that's often under-communicated is digital marketing strategy. The franchisor should coordinate website and social media creation with franchisees, so there aren't multiple accounts that could confuse or misdirect customers. Looking at these marketing strategies, the biggest factor is the brand. Build a strong brand identity that will give your franchises a good reputation, then give franchise owners the freedom to create their own marketing collateral using approved brand assets. Small-scale, local marketing campaigns Small-scale marketing strategies should focus on specific efforts in the local community. Franchises often have the good reputation of the larger brand, but localized marketing is what will win the community over and create a loyal fan-base. By empowering franchisees to control their own marketing on a local level (and by giving them the tools to stay on-brand), individual franchise revenue will soar. How do franchisees feel about using Lucidpress? Here are more tips for localized, franchise-level marketing. Find local sponsorships Talk to local charities, sports teams or schools in the area to find opportunities to donate to a good cause and get some advertising. This is a great way to show community members that you're invested in the area. For example, when I was in high school, there was a Taco Time that always sponsored the school's football and basketball teams. Their sponsorship included banners hanging up at the football field and inside the gym. They sold food at the concessions stand and had their logo printed on the game rosters. As you can imagine, my friends and I ate a lot of tacos. This was a worthy investment for this franchisee, as it showed their support for the community and offered unique advertising opportunities. The owner of the Taco Time had a great relationship with the community and people loved going to his location. Personalize your messages When you're advertising to a specific community, it's important to personalize your messaging for your audience. Every community is different, and by catering to yours, customers will feel special and more inclined to support you. A great example of marketing personalization is CrossFit gyms. Each gym (or "box," in CrossFit lingo) has its own website and social media accounts that tailor their messages to the area where the gym is located. Whether it's about the weather or events happening in the city, these gyms create a local identity for themselves that members can be part of. Keep up-to-date Encourage franchise owners to stay on top of trends and news as they create marketing for their franchises. Being in tune with the local news can help you spot opportunities and avoid embarrassing advertising mistakes. Any time you post about current news or trends, make sure you do your research. An unfortunate example of this is DiGiorno. When the hashtags #whyistayed and #whyileft were trending on Twitter, DiGiorno tweeted "#whyistayed You had pizza." The problem: these hashtags were dedicated to discussing and raising awareness of domestic abuse—an incredibly serious cause. Needless to say, many people were offended by the tweet and DiGiorno quickly apologized for its mistake. Be where your audience is This, of course, is one of the most important rules in marketing. No matter how clever and wonderful your marketing efforts are, if your audience doesn't see them, then it's a waste. So, find out where your local audience is: Do they spend time on Facebook, Instagram or Twitter? Do they read the local newspaper? If so, that's where you should be, too. Be consistent with the brand Much of the traction and business a franchise location enjoys comes from the brand name that it carries. To continue attracting and retaining that business, it's important to stay true to the brand. If the franchise brand is known for great customer service, then local managers have to make sure that customer service is a priority for them. Personalize each franchise to the local area, but stay true to the brand it represents. For example, maybe there's a way to provide outstanding customer service that's unique to your community. A great example of this is Chick-fil-a. It's a well-known fact that if you say "Thank you" to any Chick-fil-a employee, they will reply with "My pleasure." Quality customer service is part of the Chick-fil-a brand, and customers can expect to receive the same level of customer service wherever they go. While each Chick-fil-a has its own concerted marketing efforts, they stay on-brand with their customer service. Key takeaway Marketing within a franchise can lead to miscommunication and overlap if the franchisor and franchisee do not coordinate their efforts. However, through communication and a good brand management system, your marketing efforts can complement one another and culminate in more success. Before you start your franchise marketing strategy... Everything starts with your ideal client in mind. From there, you decide which channels would bring you the best results, depending on your budget. Next, you have to make sure your brand identity stays consistent across all channels—from your value proposition to your design elements. Then, make sure you keep an eye on the latest trends in order to leverage first-mover advantages. This strategy will give your franchise business the best chance at standing out and finding success with your preferred customers. Maintain brand consistency with Lucidpress, the brand management platform for franchises. It's perfect for franchise brands of any size.

Tuesday, May 26, 2020

What You Should Do to Find Out About Nhcc Essay Samples Before Youre Left Behind

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Sunday, May 17, 2020

Pros and Cons on Public and Private Schools - 1187 Words

Education is not the filling of a pail, but the lighting of a fire. -William Butler Yeats. We have many choices when it comes to educating our children. It is a matter of personal choice which road you will follow and which choice is the best decision for your child. When you’re weighing the pros and cons of public versus private school some things to consider are class size, academic offering, cultural diversity, afterschool activities and cost. The type of school to choose can be equally as difficult. There are public schools, charter schools, religious schools, homeschooling, and private schools. With so many choices it’s important to know the difference between each option. Public school is primarily supported by public funds. Public school funding comes primarily from local government sources of revenue. When revenue sources are looked at independently, state sources to schools of formula monies are the largest single source of funding followed closely by local government receipts of property tax monies. Public schools are often local to your community. They are close or close enough that the school district can provide bus services at no or low cost to you, the parents. The children who attend these schools are often your neighbors and the people your children will grow up with and develop bonds with within your community. Public schools are free to the parents of the students who reside within the district you are zoned for. These schools provide theShow MoreRelatedPros And Cons Of Private Schools Vs. Public Schools1231 Words   |  5 Pagesattend school or even where they should live. Public schools provide a more diverse experience than do private schools, thereby providing a better education for their students. Can a private school give a child a better education, are the teachers more educated, then a private teacher? Or can a public school give a child a better education? When my family and I were looking for homes on the top of list was the home needed to be in a good school district for our children. When comparing private schoolsRead MoreEssay On Homeschooling907 Words   |  4 Pagesfamilies are taking their children out of public and private school’s classroom to move the classroom to their homes. In both articles, the parents have different reasons for why they are choosing to homeschool instead of keeping their children in public or private schools. Homeschooling is not for everyone and cannot be taken lightly. There are many different reasons why families would rather homeschool instead of sending their children to public schools. According to parents.com, Jamie Martin wroteRead MorePros and Cons of Private Schools838 Words   |  3 Pageswider range of opportunities, and a more rewarding career. The key decision remains between the choices of private or public institute to pursue one’s higher studies. There are several reasons for choosing to enroll in private institutes owing to the following advantages. One of the most commonly stated factors is smaller class sizes that ensure a greater degree of individual attention than in public institutes. The individual attention given, will help most of the students to concentrate and gain moreRead MoreEssay about Home Schooling vs Public Schooling : Which One Is Better ?1102 Words   |  5 PagesHome Schooling vs. Public Schools: Which One is Better? Thesis Statement: Many parents question what is best for their child’s education, home schooling or public school. Home schooling can sometimes provide a more direct and focused education than public schools, Public School is better in many ways including the child’s social development. I. Home Schooling vs. Public Schooling II. The Pros and Cons of Home Schooling A. Home schooling can benefit both students and parents by providingRead MoreThe Us Health Care System1315 Words   |  6 Pageswhile showing the pros and cons, and how it impacts the role of nurses. Formally, I will do the same to Norway’s health care system and spot the similarities or differences with how each one is being run. The history of the US health care system can explain when the health care all started and why we have what we have today. It all started in the â€Å"mid-eighteenth century, when New Orleans, Philadelphia, and New York had founded the first major hospitals, and the first medical schools had opened† (UnderstandingRead MorePublic School Versus Home School1066 Words   |  5 PagesPublic School versus Home School Public School versus Home School Over the years people have debated which one is a better education system for children, whether it is public school, or home school. There are many arguments for which one benefits the student more, such as social development in children, the education level to which he receives and also the maturity level upon completion. With the number of homeschoolers growing at about 11% a year so you can see that the public opinion of homeschoolingRead MoreShould Public Schooling Be Redefined? Issue 2.6 Are Local School Boards Obsolete? Essay795 Words   |  4 PagesIssue 1.5 Should Public Schooling be Redefined? Issue 2.6 Are Local School Boards Obsolete? Marla Layton What is the role of public schools? Who should be governing public schools? This paper will address each side of these educational issues as well as offer a position statement and an action plan. Issue 1.5 Should Public Schooling be Redefined? Fredrick Hess- Pro Position †¢ A public school’s mission is to prepare students to be productive citizens (Koonce, 2015). †¢ Public schools routinely requireRead MoreTraffic Relief Ahead in California Essays1051 Words   |  5 Pagesperformed by state civil service employees. In some cases the state may contract with private firms to obtain services. However, there are limitations as to when such contracting is allowed, for example, if services needed by the state are: (1) of a temporary nature, (2) not available within the civil service, or (3) of a highly specialized or technical nature. According to the argument in favor of Proposition 35, private contracting has been further limited by several lawsuits filed by Caltrans bureaucratsRead MoreAccounting And The Accounting System1111 Words   |  5 Pagesrefers to the process of summarizing, analyzing and reporting these transactions to oversight agencies and tax collection entities. Accounting is one of the main key function for any business. This paper talks about the history of accounting, the pros and cons of accounting, how to prepare for ac counting field. Accounting can be dated to be over thousands of years old back to the ancient civilization. The development of accounting can be traced to the ancient Mesopotamia. It is also closely related toRead MoreThe On The Healthy Hunger Free Kids Act1554 Words   |  7 PagesThis project focuses on the analysis and comparison of the two policies on the criteria. It provides information on likelihood of decreasing rate of childhood obesity as well as alternative policy. Reinforcing NSLP in every school in our nation to adhere to dietary guidelines set forth by USDA. In addition, focusing on education and raising awareness among children and their parents even if our nation is on financial crisis especially budgetary and spending issues. Improving child nutrition is everyone

Friday, May 15, 2020

Difference between the Sexual Offender List and the Sexual Predator List Free Essay Example, 1250 words

Once an individual's name is listed in the sexual predators' list of any country, the individual has to register annually for maintaining a normal life. An individual s name is enlisted in the sexual predators' list when the person commits or attempts to commit any of the following crimes as specified under the criminal codes and laws pertaining to a state. These offenses may include juvenile pimping, child pornography, maintaining a place of juvenile prostitution, aggravated kidnapping, criminal sexual assault, aggravated child pornography, aggravated criminal sexual assault, unlawful restraint, child abduction, exploitation of a child, sexual exploitation of any disabled person, ritualized exploitation of a child etc. The certification of an individual as a sexually dangerous individual under the Sexually Dangerous Persons Act or any other similar federal or state law also leads to the inclusion of the person in the Sexual Predators list. Sexual predators are considered to be more dangerous as compared to the sexual offenders. The sex offender registrations are maintained by the government authorities and are generally not accessible to the general public. However, under certain circumstances, the lists may be made accessible to the public to protect them, especially during the high threat of an attack by a sexual predator or a sexual offender. We will write a custom essay sample on Difference between the Sexual Offender List and the Sexual Predator List or any topic specifically for you Only $17.96 $11.86/page

Wednesday, May 6, 2020

Outline and evaluate neural and hormona Essays - 1221 Words

Outline and evaluate neural and hormonal mechanisms in aggression. There are two main biological explanations to aggression, neural and hormonal. The neural explanation is the serotonin and dopamine neurotransmitters and how they affect our aggression; the hormonal mechanisms are the testosterone and cortisol chemicals. Testosterone is a hormone that is more concentrated in men than in women as it is a male sex hormone, it is thought to influence aggression from a young age onwards, due to its actions on the brain areas involved in controlling aggression. One research study that was done on testosterone involved measuring the testosterone found in the saliva of violent and non-violent criminals. This study was concluded by Dabbs et al†¦show more content†¦He demonstrates that in monogamous species male testosterone levels should only rise above the baseline breading level in response to social challenges, such as male-male aggression or threats to status. Since we are a monogamous species we can predict that male testosterone levels would rise sharply in response to such challenges. Therefore if a testosterone surge is expected to be found when males are challenge then we can expect a consequent increase in aggression, provided the threat is deemed relevant to reproductive competition (a di spute over women). Since this study is based on all monogamous species as a whole, one could question whether or not it can be extrapolated to the human race, as we would be comparing ourselves to animals like monkeys, when we know that we are more superior to them. However it does show that monogamous males are more likely to act aggressively when facing a threat to their reproduction, this aggression seems to be coming from the increase of testosterone which happens because of the confrontation. Another problem with this hypothesis is that in modern day some men aren’t always monogamous, especially younger men, so if this theory were true single men would have no reason to become aggressive, which Lindman proves wrong with his study, therefore the theory is outdated and no longer applies to most men. Another hormonal mechanism that is seen to have a link to aggression is cortisol as it appears to have a

Nick vs Gatsby - 922 Words

The name of this novel is â€Å" The Great Gatsby† the author is F. Scott Fitzgerald. In 1920 F. Scott Fitzgerald married Zelda Sayre. Their traumatic marriage and subsequent breakdowns became the leading influence of this novel. In this novel Nick Carraway and Jay Gatsby were interesting characters. They are many differences between them. The most three differences between them are social status, lifestyles, and personality. First, the social status between Nick and Gatsby is completely different. Nick is a middle class man who lives in a small house. â€Å"My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season†(Fitzgerald 10). He†¦show more content†¦In last Nick does not care about Jordan at all. In contrast Gatsby is not honest by Nick view. Nick views Gatsby as a deeply flawed man, dishonest and vulgar, whose extraordinary optimism and power to transform his dreams into reality make him â€Å"great† nonetheless. H e is values his love more than anything. He loves Daisy for all of his life. Every moment he is thinking about Daisy. He works hard for three years to make him be a high-class person, so that Daisy would come to him. Gatsby has literally created his own character, even changing his name from James Gatz to Jay Gatsby to represent his reinvention of himself. As his relentless quest for Daisy demonstrates, Gatsby has an extraordinary ability to transform his hopes and dreams into reality. Gatsby reveals himself to be an innocent, hopeful young man who stakes everything on his dreams, not realizing that his dreams are unworthy of him. Gatsby invests Daisy with an idealistic perfection that she cannot possibly attain in reality and pursues her with a passionate zeal that blinds him to her limitations. His dream of her disintegrates, revealing the corruption that wealth causes and the unworthiness of the goal. Overall, in this novel Nick Carraway and Jay Gatsby have many different between them. The three most differences between them are social status, lifestyles, and personality. Nick and Gatsby becomes good friend in the novel even that Gatsby is contrasted most consistently with Nick. Critics point outShow MoreRelated The Great Gatsby: Nick vs Gatsby Essay1001 Words   |  5 PagesThe Great Gatsby: Nick vs Gatsby Mainframe computers analyze information and present it so that the observer is able to make accurate observations. In The Great Gatsby, written by F. Scott Fitzgerald, the narrator, Nick Carraway, tells a story in which Jay Gatsby tries to attain happiness through wealth. Even though the novel is titled after Gatsby, Nick, just as a mainframe computer, analyzes the actions of others and presents the story so that the reader can comprehend the theme. Read MoreF. Scott Fitzgerald s The Great Gatsby1381 Words   |  6 PagesF. Scott Fitzgerald’s The Great Gatsby F. Scott Fitzgerald’s The Great Gatsby portrays characterization corresponding with characters’ birthplaces, desires, and determination in order to devise their statuses. The narrator, Nick Carraway, is disparate from others due to the place he grew up which is exemplified when he moves to New York from the Midwest. Tom Buchanan satisfies his desire for love by having women in his life as well as his wife Daisy. Jay Gatsby and Daisy Buchanan have been fondRead MoreMidterm : The Great Gatsby Essay986 Words   |  4 PagesMidterm: The Great Gatsby This assignment, I was instructed to choose an American film within the past five years and write a film review about it. One thing I love about America, are its astonishing and inspiring films and story’s. Specifically, my favorite is The Great Gatsby directed by Baz Luhrmann released May first 2013. This film takes place in New York, 1922. Nick Carraway a bond-seller is depressed and suffers from alcoholism, his doctor pursues him to write an account of what put him inRead MoreThe American Dream : F. Scott Fitzgerald s The Great Gatsby739 Words   |  3 PagesThe Great Gatsby. The American Dream is all about starting with nothing and making your way to achieve millions of dollars and â€Å"happiness.† In The Great Gatsby, by showing Gatsby’s tragic flaw, his belief that money will buy Daisy’s love, Fitzgerald in a way criticizes the American dream. Fitzgerald exudes this image of corruption in the American Dream through aspects of wealth, relationship s, and social class. The want for wealth and materialistic things throughout the Great Gatsby shows theRead MoreThe Great Gatsby : Coming Of Age Novel1453 Words   |  6 PagesTiffany Gomez Period 5 October 20, 2014 IB English 3 Individual Oral Presentation The Great Gatsby: Coming of Age Novel Statement of Intent: While The Great Gatsby may not seem like a classic coming of age story, considering that the protagonist, Nick, establishes himself as an adult through his experiences. His overall character matures as he is exposed to the realities of new morals. With this topic I intend to combine the themes and experiences of the novel that ultimately change Nick’s personaRead MoreThe Great Gatsby by F. Scott Fitzgerald1338 Words   |  5 Pages In The Great Gatsby, the major male figures could be defined as both guys and men as their characters at certain times go beyond just guys trying to fulfill their need for â€Å"neat stuff† or accomplishing â€Å"pointless challenges†, and develop into men with real emotional qualities, expressing their wants and desires for the woman they both love, or in Nicks case: the respect and admiration he feels for Gatsby towards the end of the story. Throughout Barry’s essay, are stereotypes he attributes solely Read MoreThe Great Gatsby By F. Scott Fitzgerald1465 Words   |  6 Pagestext, â€Å"Is The Great Gatsby the Most Overrated Literary Novel of All Time,† Daniel Honan argues that the classic American novel, The Great Gatsby is an overrated novel in his opinion. Honan challenges his claim on the novel by questioning, should his book be considered an American classic? Author, F.Scott Fitzgerald, portrays his novel The Great Gatsby with a unique writing style, structure, and captures life in the 1920s realistically. Fitzgerald demonstrates the theme of illusion vs. reality by showingRead MoreLove story vs Satire827 Words   |  4 PagesAP  Literature  and  Composition  Ã‚   Ms.  Harrison   27  November  2014   Is  Fitzgerald  writing  a  love  story  that  embraces  American  ideals,  or  a  satire  that  comments  on   American  ideals?   Love  Story  vs.  Satire     At  the  surface  of  this  novel  it’s  an  ongoing  love  story  but  when  you  peel  away  at  the   layers  it  is  actually  a  satire  of  society’s  expectations.  The  novel  The  Great  Gatsby  by  F.  Scott   Fitzgerald  was  written  to  criticize  the  American  dream  of  the  1920s  through  love  affairs,and   corrupted  ambitions.   This  novel  has  various  loveRead MoreApperance vs Reality In The Great Gatsby1108 Words   |  5 Pages Appearance Vs. Reality In The Great Gatsby The roaring twenties were the times of higher wages, new technologies and extravagant parties to celebrate after the devastating war. It was the time of great economic prosperity and many people became rich and wealthy. With this all happening many people lived in an illusionary world, where only few could see reality. Being successful during these times had nothing to do with hard work but rather involved false happinessRead MoreCharacterization Of The Great Gatsby By F. Scott Fitzgerald927 Words   |  4 Pagesand Reality in The Great Gatsby The Great Gatsby, written by F.Scott Fitzgerald, is a story where dreaming stays in one’s sleep. One of the overall themes of the novel is the idea that there is a contrast between one’s dreams and reality. Characterization plays an important role in developing the central theme through the use of various characters. Characterization in the Great Gatsby provides how Fitzgerald contrasts an individual s hopes from his or her reality. Jay Gatsby, one of the main characters

Chapters 11

Chapters 11-12 Essay Chapter 11: In the land of the dead, Odysseus meets Elpenor first, who is sad that his body was not buried. Elpenor tells him where his body has washed up on shore, and asks him to bury it when he reaches that area.Odysseus then meets Tiresias, who was a prophet from Thebes. Tiresias prophesizes that Odysseus will die while sailing, but at an old age and not from a war. Odysseus meets his mother, whom he did not know had died during the time he had been away from Ithaca. His mother Antikleia tells him about the unkind suitors who are wasting his fortune and being rude to his wife and son. After Alkinoos and Arete, the rulers of the Phaiakians, interrupt Odysseus to praise his storytelling ability, Odysseus continues his story. Odysseus meets Agamemnons ghost, who was killed by his wife when he returned from the Trojan War. He also meets Achilles, the hero of the Iliad, who is now the leader of the dead souls. They all reminisce about the Trojan War, and mourn as well. The final perso n Odysseus meets is Hercules, who although he was half-god, eventually died. Odysseus returns to Circes island, and from there they set sail for Ithaca again. Chapter 12: Circe warns Odysseus about the Sirens, evil monsters that he will encounter on his travels. The first Siren that they pass is Skylla, who is a monster that lives in a cave. Six men die, but Odysseus ship is able to pass by Skylla. Then, they pass by Charibdis, the other Siren, who is a sea-storm kind of monster. After this, they land on Thrinaka. They have very little food, and attempt to fish and hunt. Although they were warned not to, Odysseus and his men eat the sacred cattle of Helios. After they have set sail again, a storm comes, and Odysseus loses all of his crew and the final ship in the storm, but he is able to take refuge at Calypsos island, where she keeps him as a well-treated prisoner until the events were set in motion that landed him in Phaiakia. Chapter 13: Finished with his story, the Phaiakians offer Odysseus a ride home on their ships that are blessed by Poseidon so that they travel faster than any normal ship. The Phaiakians sail him to Ithaca very quickly, and leave him asleep on the shore. Poseidon is angry that the Phaiakians have helped an enemy of his, and so he turns their boat to stone, but spares their city because Zeus tells him to.When Odysseus wakes up, he thinks that he is not in Ithaca, but Athena appears to him in a disguised human form and tells him that he is. Odysseus lies to her when she asks him who he is and where he comes from. She then reveals himself to her, and praises and chastises him for his artful lying. Athena explains that Poseidons anger kept her from helping him more than she had. Odysseus sets up in a nearby cave, and Athena helps him become more deceptive by changing his appearance so he can travel in Ithaca unrecognized. Chapter 14: Odysseus travels to the home of Eumaios, who was a loy al servant and pig shepherd for Odysseus. Eumaios offers him food and a place to stay, and proves his loyalty to the disguised Odysseus. Odysseus lies to Eumaios when asked who he is and where he comes from. He pretends to be a veteran of the Trojan War, on the Trojan side, who had troubles in Egypt. He even pretends that he has heard news that Odysseus has died. Eumaios doesnt quite believe Odysseus, but still treats him well, sharing what food and comfort he has.Odysseus asks for some clothing in a tricky way, by telling a story, and Eumaios willingly gives it to him and lets Odysseus sleep in his bed, while he sleeps with his pigs. Chapters 15-16 Chapter 15: Meanwhile, Athena finds Telemachus in Sparta, and tells him that he needs to return to Ithaca. Telemachus asks Menelaus his host if he can leave, and Menelaus grants him permission after lots of gift-giving, and pomp and circumstance. Telemachus returns through Pylos, but avoids speaking with Nestor, who tends to be wordy. Du ring the land trip, Telemachus meets a fugitive named Theoklymenos, who begs him for mercy and a safe place to reside. Telemachus is merciful and takes Theoklymenos with him on the return to Ithaca. Meanwhile, Eumanios tells Odysseus his story. He used to be a prince, but he was kidnapped by his evil nurse and sold into slavery. The story turns back to Telemachus, who has returned to Ithaca and has offered his home and food to Theoklymenos. Chapter 16: Telemechaus visits Eumaios, and they greet each other like a father and son, since Eumaios served as a surrogate father when Odysseus was gone. Telemachus complains to Eumaios about his troubles with the suitors, and tells Eumaios to let Penelope know that he has returned from Pylos. When Eumaios leaves, Odysseus reveals himself to Telemachus, who first mistakes him for a god, but eventually they both reconcile and cry out of happiness. ALEXANDER THE GREAT EssayChapters 21-22 Chapter 21: Penelope begins the archery contest. She gets Odysseus bow, and promises that she will marry the suitor who best uses it. Telemachus sets up the targets, but he cannot string the bow. All of the other suitors fail as well, and do not hit any of the targets. Odysseus talks to Eumaios in another room, and reveals himself to the pig shepherd. Eumaios pledges his loyalty and willingness to help fight the suitors. Then Odysseus comes back to the archery contest, and asks if he can try to shoot the bow. The suitors threaten Odysseus, but Penelope demands that he be allowed to shoot the bow. The suitors begrudgingly agree, but they send Penelope away from the hall. Odysseus, since it is his bow, strings it easily, and shoots the arrow through all of the targets at once, as they are set in a straight line. The suitors realize that they are screwed, and Telemachus begins to draw his sword. Chapter 22: Odysseus reveals himself, and the battle begins in earnest. Telemachus runs to get some armor while Odysseus kills with his bow and arrows. Melanthios, the disloyal servant, helps the suitors, but Odysseus ties him up. Athena helps Odysseus in the form of Mentor. These three kill all of the suitors, and do not accept any pleas for mercy. The only ones who are spared are ones who did not fight, the singer, and Medon, a loyal servant who hid during the fighting.Odysseus summons Eurykleia, who rejoices at the slaughter. He asks her to tell him which female servants have been loyal, and which have been disloyal, and the disloyal servants are killed along with Melanthios. Chapter 23: Eurykleia wakes Penelope and tells her that Odysseus has returned. She doesnt believe the nurse, and when she meets him, their reunion is awkward. Odysseus proves his identity by describing in detail the structure of their marriage bed, and so she finally breaks down and asks for forgiveness. Odys seus tells her the story of his wanderings, and they make love for the first time in twenty years. Chapter 24: The suitors, in the land of the dead, tell Agamemnon and Achilles about Odysseus killing them. Odysseus finds his father, Laertes, and the reunion is happy. Meanwhile, the relatives of the suitors plan revenge on Odysseus for their deaths. Both sides begin to gather warriors, but before they can fight, Athena comes down in a goddess form and forces a peace on both of the sides. So, Odysseus is restored to his home and has taken vengeance on the evil suitors-fin