Julia Morgan, About the Architect of Hearst Castle

Julia Morgan, About the Architect of Hearst Castle Most popular for the rich Hearst Castle, Julia Morgan additionally planned open scenes for the YWCA just as several homes in California. Morgan rebuilded San Francisco after the seismic tremor and flames of 1906-aside from the ringer tower at Mills College, which she had just intended to endure the harm. It despite everything stands. Foundation: Conceived: January 20, 1872 in San Francisco, California Kicked the bucket: February 2, 1957, at age 85. Covered at Mountain View Cemetery in Oakland, California Instruction: 1890: Graduated from Oakland High School, California1894: Earned a degree in structural designing from the University of California, BerkeleyWhile at Berkeley, coached by engineer Bernard MaybeckTwice dismissed by the Ecole des Beaux-Arts in ParisEntered and won a few significant design rivalries in Europe1896: Accepted by the Ecole des Beaux-Arts in Paris and turned into the principal lady to move on from that school with a degree in engineering Profession Highlights and Challenges: 1902-1903: Worked for John Galen Howard, University Architect in Berkeley1904: Established her own training in San Francisco1906: Office obliterated in a fire brought about by the 1906 tremor; Morgan built up another office1919: Newspaper big shot William Randolph Hearst recruited Morgan to plan his San Simeon domain, Hearst Castle1920s: Problems with her inward ear required medical procedure that mutilated Morgans face and influenced her balance1923: Fires in Berkeley decimated numerous homes structured by Morgan1951: Morgan shut her office and kicked the bucket six years later2014: Posthumously granted the most elevated respect of the American Institute of Architects and raised to the College of Fellows (FAIA). Morgan was the principal lady to be given the AIA Gold Medal. Chosen Buildings by Julia Morgan: 1904: Campanile (ringer tower), Mills College, Oakland, California1913: Asilomar, Pacific Grove, CA1917: Livermore House, San Francisco, CA1922: The Hacienda, William Randolph Hearsts home at Valley of the Oaks, CA1922-1939: San Simeon (Hearst Castle), San Simeon, CA1924-1943: Wyntoon, Mount Shasta, CA1927: Laniakea YWCA, Honolulu, HI1929: The Berkeley City Club, Berkeley, CA About Julia Morgan: Julia Morgan was one of Americas generally significant and productive draftsmen. Morgan was the primary lady to contemplate design at the renowned Ecole des Beaux-Arts in Paris and the main lady to fill in as an expert draftsman in California. During her 45-year vocation, she structured in excess of 700 homes, houses of worship, places of business, clinics, stores, and instructive structures. Like her tutor, Bernard Maybeck, Julia Morgan was a mixed modeler who worked in an assortment of styles. She was known for her meticulous craftsmanship and for planning insides that consolidated the proprietors assortments of workmanship and collectibles. A significant number of Julia Morgans structures included Arts and Crafts components, for example, uncovered help beamshorizontal lines that mix into the landscapeextensive utilization of wooden shinglesearth coloringsCalifornia redwood and other characteristic materials After the California tremor and flames of 1906, Julia Morgan got commissions to remake Fairmont Hotel, St. Johns Presbyterian Church, and numerous other significant structures in and around San Francisco. Of the several homes that Julia Morgan structured, she is maybe generally celebrated for Hearst Castle in San Simeon, California. For almost 28 years, skilled workers toiled to make William Randolph Hearsts glorious domain. The bequest has 165 rooms, 127 sections of land of nurseries, lovely porches, indoor and open air pools, and a select private zoo. Hearst Castle is one of the biggest and most expound homes in the United States. Find out More: Julia Morgan Papers, MS 010 at the Robert F. Kennedy Library, Cal Poly, San Luis Obispo. CAJulia Morgan: Architect of Beauty by Mark Wilson, 2007Julia Morgan Built a Castle Hardcover by Celeste Mannis, 2006Women of Steel and Stone: 22 Inspirational Architects, Engineers, and Landscape Designers by Anna M. Lewis, 2014

Bio-Ethics essays

Bio-Ethics articles Bioethics is the investigation of the moral issues emerging from logical advances. This typically is managed in the field of science and medication, (Webster 1). Bioethical research is gainful to the success and development of people. With progresses in the science field, people can open ways to the obscure world. Undifferentiated organisms present another approach to investigate crucial inquiries of science (Sharples and Pellmar 55). This will end up being very useful to the achievement of the science field. Progression in hereditary qualities will make more open doors for fixes of unsafe ailments. Bioethics produces numerous advantages and considerably more chances. Undifferentiated cell research offers remarkable open doors for growing new medicines for incapacitating infections for which there are not many or no fixes (Sharples and Pellmar 55). By utilizing immature microorganism research, mankind can help increment the life span and flourishing of our lives. On the off chance that people can live longer more advantageous lives, thus they will have the option to discover new drugs. This will prompt more joyful and increasingly beneficial lives. With progresses in the field of science, there wouldnt be any limits to what researchers cannot improve. Researchers have just started to research and make better than ever nourishments. A few people say that these changes in accordance with cells are hurtful. However, Scientists know about no nonexclusive damages related with hereditarily designed living beings (www.ucsusa.org). Why wouldnt people need to take the most gainful method of getting food? By hereditarily building plants, food amounts would be extraordinarily expanded. Alongside expanding amount comes expanded quality. Hereditarily designing nourishments draws out the most elite. It would free the agrarian business of spoiled corn, half created tomatoes, and little corn husks. Decimation done to crops on account of creepy crawlies and weeds are a significant motivation behind why ... <!

Family Counseling Approach Research Paper Essay

Family Counseling Approach Research PaperLiberty University Abstract Family advising is an idea that is planned for relating with couples just as families who are seeing someone considered as personal. This assists with encouraging and encourage advancement changes as it gives perspectives of change as a method of relations among individuals from a family. Family guiding has a strategic all connections in a family setting to be solid mentally the person must have great family connections. This is additionally alluded to as family treatment (Goldenberg, 2013). The manner by which family advising is directed has its underlying foundations from a fairly hypothetical methodology which draws out a typical position with respect to the training and hypothesis of guiding. Anyway thus there exist a few significant jobs of treatment in directing that comprises of different disparate methodologies. In a specific hypothesis, the various perspectives have a comparative establishment dependent on the way that they share specific major qualities which separate from the standpoints in other disparate speculations (Goldenberg, 2013). The humanistic hypothesis, psychodynamic hypothesis and intellectual conduct related hypothesis are the three most regular speculations known to have the most effect on a family in directing. Among these three speculations this paper will investigate and clarify family advising approach of the Psychoanalytic treatment and its methodology (Goldenberg, 2013). This paper will likewise clarify five generally utilized family treatment hypotheses which are key, deliberate, intergenerational, auxiliary, and experiential. This will paper likewise give scriptural perspectives to the psychodynamic hypothesis and its scriptural methodology (Goldenberg, 2013). Family Counseling Approach One significant methodology of family treatment is that of the psychoanalytic family treatment. This view point contends that there exists both abstract and target reliance among individuals who are regarded to be a family. The target association happens because of the chain of importance age among ages and the division of work inside the included subjects (Stierlin, Helm, 1977). This methodology was conceived because of different investigations that were led. Sooner or later, there emerged a few challenges comparable to dealing with the strength of the prosperity of specific patients and this made advisors take worry on these particular families, in which was viewe d as pathogenic. In any case, for those families the patients examinations were did and the exact methods of the usefulness of the discoveries was watched and featured. Scientists in this way done a few examinations so as to show the sort of correspondence present among individuals from the family (Stierlin, Helm, 1977). This data recovered from scientists was seen as supportive in further examinations it was utilized in framework family therapy. Anyway the investigations on groupings were done in a field of psycho human science and from a psychoanalytic point of view it foreseen new contemplations, for example it investigated the gathering mindset, between fantasizing, and the gathering transport (Stierlin, Helm, 1977). Psychoanalysts utilized a gathering of families that contain individuals with a comparable life they utilized families from the over a wide span of time life for these test purposes. Researcher Freud prescribed the origination of clairvoyant device to give a clarification for the being of mental perspectives related with this apparatuss ability to dispense and change clairvoyant force (Papp Shirk, 1994). Utilizing this contraption, Ren faked the model of collection mystic mechanical assembly, which he portrays as a strong and go-between fiction which is on the viewpoint for turning i nto a real structure of a strong gathering (Stierlin, Helm, 1977). In view of this, advisors in the family line conceptualized a nuclear family gathering scholarly hardware that began anciently in the people instinctive and the extrasensory subtleties of the Trans generational custom (Stierlin, Helm, 1977). Because of this blend, there was formation of an unaware clairvoyant beginning, all inclusive to relatives who contained the gathering. This prompted a feeling of having a place experience which accompanied a vibe of recognition (Stierlin, Helm, 1977). Wants of people were pondered the line of clairvoyant this anyway was the place they got their substance from. The FPA, family mystic contraption is an opposing co-development made from the essentials of internal gathering impression of each individual from the family, notwithstanding basics of a widespread mind just as of the cultural gathering. FPA as a class involves the sexual character of the assignments dynamic in family connections (Stierlin, Helm, 1977). In therapy, this instinctive relationship of the family assortment was taken in around the blueprint anticipated by the advisor. The psychoanalyst makes certain clairvoyant security, allowing the work of the medicinal technique during the open articulation fundamental for the c onsistent quality of transitory circumstances, the verity that the time of the treatment isn't known earlier, and the standard of patience (Stierlin, Helm, 1977). In their understanding and contribution psychoanalysts concentrated especially on a family gathering, this part depended on the exchange/counter-move. In any case, family psychotherapy calls for prelude exertion to allow the family gathering to consent to this exceptional situation. Maurice Berger as per Stierlin Helm, (1977) concocted another hypothetical clinical part, where proposal to the assortment of individuals and to mental treatment was saved (Stierlin, Helm, 1977). Berger contemplated the Winnicotian models, and thought of the supposition that the structure of the model was not known ahead of time by the psychoanalysts, in spite of the fact that it needed to been made in the organization of the family, anyway around then his assessment of treatment was denied and maintained a strategic distance from (Stierlin, Helm, 1977). The educating of family psychoanalysts needs a private therapy, in spite of the fact that it is basic to encase psychoanalytical comprehension with partners of a people own relations however it is without still to think (Stierlin, Helm, 1977). Family treatment supplies a target creation of the primary t heoretical underpinnings and clinical activities being polished in the field. At the point when current and conventional ways to deal with family directing are given together strategies and viewpoints, applicable and valuable substance rises that helps those in this particular field. These procedures and viewpoints additionally fill in as a guide for understudies taking this examination to turn out to be better family advisors (Goldenberg, 2013).A hypothesis is portrayed as assembling checked watched events into different key standards. These are proportion of how successful a hypothesis is the point at which it produces affirmed gauges in the event when suitable exploratory information is formed (Goldenberg, 2013). As indicated by Goldenberg (2013) there are ordinarily in the field of directing that a hypothesis gets either accreditation or affirmation as a pointer of its precision of how it facts and reinforces the families circle. With regards to family guiding, the family treatment and directing fills the needs of making research, making dialects just as making a hypothetical casing work (Goldenberg, 2013). Advisors must settle on great only choices on the most proficient method to see and comprehend the customers that their directing, this must be done in a way in which a guide realizes how to deal with customers needs as wellas how to answer them on a stage to step premise during treatment and during their advising sessions (Goldenberg, 2013). Speculations offer guides thoughts that license them to think logically on issues of human development and mending movement. Treatment and advising hypotheses might be seen as having four boss degrees where they also can be enough recognized. These measurements incorporate the supposition utilized by the hypothesis, a defense of the fulfillment of unhelpful and obliging conduct, an avocation of how to keep up the distinguished conduct and a legitimization on the most proficient method to help the customers to change their conduct and consolidation their accomplishments toward the finish of directing meeting (Goldenberg, 2013). The most generally utilized family treatment hypotheses are vital, deliberate, intergenerational, basic, and experiential. Deliberate family directing hypothesis has the fundamental perspective as a family ought to collaborate and work collectively taking the issues looked by a person as an issue to the whole family (Goldenberg, 2013). It is consequently that advisors relying upon this hypothesis guarantee that individuals from a family continually connect among themselves as this ai des in building up the kinds of relations present in the family just as how every part recognize the others (Goldenberg, 2013). Subsequent to watching the communication, the specialists at that point need acquire character to job and exhibit to customers and individual from how to manage different issues in various manners. At the point when the relatives get the chance to perform such activities habitual pettiness is stayed away from and they are in a situation to encounter life in a family setting together (Guttman, 1991). Basic family treatment hypotheses utilize associations and viewing of families structures to build up on the tribulations that call for uncommon consideration and change. The instructor ends up being clearly included and may perhaps work as an individual from the family so as to help in performing correspondence (Goldenberg, 2013). Investigation of family correspondence is required to perceive emergency territories and produce an exit plan to allow the family substance to avoid misunderstanding and oral obstructions. Various key methods applied in this family therapy practice are reframin g, distortment, reorganizati

Health Science and Medicine and CDC Coursework Example | Topics and Well Written Essays - 250 words

Wellbeing Science and Medicine and CDC - Coursework Example As indicated by the studyâ the chain the board said that they are following the treatment of their fixings from the rancher to the café to guarantee all measures were followed and improved. The instances of microbial tainting of food are wild and can be alarming thus people are encouraged to wary. One method of shielding oneself from this circumstance is through expending home cooked nourishments and keeping away from fabricated or bundled food.This look into features that ninety-four percent of soybeans and seventy-two percent of corn developed in the nation are hereditarily designed. This is accomplished for them to have the option to withstand Monsanto’s Roundup herbicide or glyphosate. An examination done in 2008 built up a connection among Roundup and non-Hodgkin’s lymphoma. An early investigation made an association between high paces of DNA harm in populaces that had been aeronautically showered. This shows there is a substantial explanation behind worry about GMO nourishments and the wellbeing impacts. Further ecological concerns have likewise been raised. On is that, in light of the fact that a dominant part of GMO crops are designed to withstand specific sorts of herbicides, directed weeds are getting profoundly impervious to the herbicides. This implies a greater amount of the harmful synthetic concoctions must be utilized to battle them. In view of the sum proof introduced, natural concerns appear to be increasingly legitimate yet this isn't to state wellbeing concerns ought to be overlooked.

A Profile of Teresa of Avila

A Profile of Teresa of Avila Like Catherine of Siena, the other lady named Doctor of the Church with Teresa of Avilaâ in 1970, Teresa likewise lived in tempestuous occasions: the New World had been opened to investigation not long before her introduction to the world, the Inquisition had been affecting the congregation in Spain, and the Reformation started two years after she was conceived in 1515 in vila in what is currently known as Spain. Teresa was naturally introduced to a wealthy family, since a long time ago settled in Spain. Exactly 20 years before she was conceived, in 1485, under Ferdinand and Isabella, the Tribunal of the Inquisition in Spain offered to absolve conversos-Jews who had changed over to Christianity-on the off chance that they had covertly been proceeding with Jewish practices. Teresas fatherly granddad and Teresas father were among the individuals who admitted and were marched through the lanes in Toledo as contrition. Teresa was one of ten youngsters in her family. As a kid, Teresa was devout and active some of the time a blend that her folks couldnt handle. At the point when she was seven years of age, she and her sibling ventured out from home intending to head out to A muslim area to be executed. They were halted by an uncle. Entering the Convent Teresas father sent her at 16 to the Augustinian Convent Sta. Maria de Gracia, when her mom kicked the bucket. She got back when she became sick, and gone through three years there recouping. At the point when Teresa chose to enter the religious circle as a business, her dad from the outset declined his consent. In 1535, Teresa entered the Carmelite religious community at vila, the Monastery of the Incarnation. She took her promises in 1537, taking the name of Teresa of Jesus. The Carmelite principle required being isolated, yet numerous religious communities didn't authorize the guidelines carefully. A large number of the nuns of Teresas time lived away from the religious community, and when at the cloister, adhered to the principles rather freely. Among the occasions Teresa left was to nurture her withering dad. Improving the Monasteries Teresa started encountering dreams, in which she got disclosures advising her to change her strict request. At the point when she started this work, she was in her 40s. In 1562 Teresa of Avila established her own religious community. She re-underscored petition and neediness, coarse as opposed to fine materials for attire, and wearing shoes rather than shoes. Teresa had the help of her questioner and others, however the city protested, guaranteeing that they couldn't bear to help a religious circle that upheld an exacting destitution rule. Teresa had the assistance of her sister and her sisters spouse in finding a house to start her new religious community. Before long, working with St. John of the Cross and others, she was attempting to build up the change all through the Carmelites. With the help of the leader of her request, she started to set up different religious circles that kept up the requests rule carefully. In any case, she likewise met resistance. At a certain point her restriction inside the Carmelites attempted to get her ousted to the New World. Inevitably, Teresas religious communities isolated as the Discalced Carmelites (calced alluding to the wearing of footwear). Compositions of Teresa of Avila Teresa finished her self-portrayal in 1564, covering her life until 1562. The vast majority of her works, including her Autobiography, were composed at the interest of experts in her request, to exhibit that she was accomplishing her work of change for blessed reasons. She was under standard examination by the Inquisition, to some extent since her granddad was a Jew. She protested these assignments, needing to work rather on the reasonable establishing and overseeing of religious communities and the private work of supplication. Yet, it is by those works that we know her and her philosophical thoughts. She additionally composed, more than five years, the Way of Perfection, maybe her most popular composition, finishing it in 1566. In it, she gave rules for transforming religious communities. Her fundamental principles required love of God and of individual Christians, passionate separation from human connections for full spotlight on God, and Christian modesty. In 1580, she finished another of her significant works, Castle Interior. This was a clarification of the profound excursion of the strict life, utilizing the illustration of a many-lives château. Once more, the book was broadly perused by dubious Inquisitors-and this wide dispersal may have really helped her compositions accomplish a more extensive crowd. In 1580, Pope Gregory XIII officially perceived the Discalced Reform request Teresa had started. In 1582, she finished another book of rules for the strict life inside the new request, Foundations. While in her compositions she proposed to spread out and depict a way to salvation, Teresa acknowledged that people would locate their own ways. Passing and Legacy Teresa of Avila, referred to likewise as Teresa of Jesus, kicked the bucket at Alba in October of 1582 while going to a birth. The Inquisition had not yet finished its examinations of her idea for conceivable sin at the hour of her demise. Teresa of Avila was pronounced a Patroness of Spain in 1617 and was sanctified in 1622, simultaneously as Francis Xavier, Ignatius Loyola, and Philip Neri. She was made a Doctor of the Church-one whose precept is suggested as motivated and as per church lessons in 1970.

An Internship and My Interest in Medicine Essay -- Medicine College Ad

Affirmations Essay - An Internship and My Interest in Medicine  How does a clinic run without satisfactory water to create X-beam films? What are the signs and side effects of intestinal sickness? What is the most widely recognized reason for baby mortality around the world? These are on the whole inquiries to which I learned answers during my six-week clerkship in country South Africa. That a balanced instruction is the characteristic of a genuine researcher is a conviction I obtained from my secondary school training, and in that soul I took off to attempt to see a portion of the significant issues in the changing South African human services framework.  I learned more than I had foreseen was conceivable and can without much of a stretch reason that concentrating abroad is one of the speediest, generally paramount, and most pleasant methods for widening one's training. Moreover, it instructs exercises that are impractical to learn at home.  Tinswalo Hospital, where I worked, is little. The quantity of medical clinic beds is around 92, and the personnel (comprising of specialists, attendants, drug specialists, interpreters, and managers) is less than 200. The populace that the emergency clinic serves, then again, is huge - moving toward 200,000. Despite the fact that Nelson Mandela has been expanding government assets for this and other open emergency clinics, symptomatic and treatment supplies are rare. Concluding how to convey rare assets among a huge populace is a typical, confounded subject in African... ...p; The world is turning into a littler spot. Individuals are progressively imparting across societies and finding how comparable their issues are. These encounters energize wide mindedness. Notwithstanding the conventional training, a doctor concentrating abroad may turn out to be normally keen on human services governmental issues and the social parts of malady advancements, and may get a general worldwide point of view. The individual in question likewise will discover that specialists carry their own water from home to provincial emergency clinics for creating X-beams in the midst of dry spell; that the most widely recognized side effects of intestinal sickness are fever, queasiness, and the runs; and that loose bowels and lack of hydration are the most well-known reasons for newborn child mortality on the planet.

Essential Elements of a Franchise Marketing Strategy

Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. However, strategy is quite a complex subject. Can it be condensed into a simple article? If you ask us, we say yes. We've distilled the most important steps a marketing strategy should contain. You'll see in the examples below that even major brands follow the principles explained in this article. Related: 4 best franchise softwares to boost your brand Whether you're a franchisor, a franchisee or a marketer, this is a great practical resource for you because every principle here is backed with concrete examples to inspire you. Ready? Let's dive right in. Segment your audience if you want to maximize your results You already know that you can have the best product on the planet, the most persuasive sales message, or the most creative ad ever—but if you deliver it to the wrong person, it will never work, right? This applies whether you're a franchisor looking for franchise buyers or a franchisee who wants to attract more people to your business. So, if you want to make the most of your marketing efforts, your marketing plans have to start with your core audience in mind. Below, you can find a few essential questions to ask yourself (or even better, your existing customers) to find out who's most likely to buy from you. Questions to ask yourself & your team: What are your product/service's best features, and how does each translate into a benefit for the consumer? What's special about your product/service in comparison to your competition? Are you unique, cheaper, quicker, better value, safer? The most trusted, the first, the oldest, the most tested? What could be your customer's main objections? Which topics are your customers interested in? Who influences your ideal client (books, publications, media, influencers, etc.)? Where can you catch your ideal customer's attention? Phone, email, social media, TV? What is your ideal buyer's income? Questions to ask your existing customers: Why did you choose us and not a competitor? Is there anything that pushed you in favor of us? How did you find our website or location? How would you feel if you could no longer use us? What would you miss? What's one thing you don't like about a competitor, or that we could improve to better meet your needs? What would you likely use as an alternative if we were no longer available? Have you recommended us to anyone? Why or why not? Prioritize channels One of the biggest mistakes entrepreneurs make is trying to be on every platform out there. Trying to tackle every channel available can be a great strategy if: You have the resources to do this (time + money + knowledge). Your audience is on every platform. The first point is pretty clear. Few companies have the resources to go that broad with their marketing efforts. Second, often times, our audience isn't everywhere. For example, if your target audience is between 18 to 25 years old, you might be better off going for Instagram than Facebook. Source: Statista Or, if you want to use Twitter as one of your main marketing channels in Europe, you might reconsider because Twitter hasn't penetrated Europe as much. There are a lot of effective channels available. How do you prioritize them? Here's a simple, tested system borrowed from growth hacking marketing you can use. This is the same marketing concept used by startups like Facebook, Twitter, LinkedIn & Airbnb: Source: GrowthHackers Cost — how much you expect to spend on that particular channel (check cost statistics beforehand). Targeting — how easy it is to reach your intended audience and how specific you can be. Does your chosen platform/channel have local advertising capabilities, for example? Control — how much control you have once you go live. Can you stop it easily or adjust if it's not going well? For example, it's much harder to change a billboard than a Facebook ad. Input time — how much time it will take to launch the experiment. Filming a television ad, for example, has a much longer input time than setting up a promoted tweet. Output time — how long it will take to get results once it's live. For example, search engine optimization (SEO) could be a great channel for your franchise marketing, but it has a much longer output time than pay-per-click does. Scale — how large an audience you can reach with the experiment. Television offers much larger scale than advertising on a niche blog does. Make sure you maintain consistent branding Different channels require different creative. Twitter is more text-based because people use it for news and articles. Source: Buffer Instagram is a more visual platform and requires high-resolution photos. Source: Buffer On Facebook, a recent BuzzSumo analysis found that videos have higher average engagement than images and links. Source: Buffer Therefore, no matter if you are a franchisor or a franchisee, you have to make sure you: Maintain consistent branding across all your franchises (as a franchisor). Maintain consistent branding across all your channels (as a franchisee). What does this congruent brand identity actually mean? Below, you'll find some real examples. Communicate your value proposition in the same way across all channels—offline, online, TV, radio, direct mail or anything else. [Click to tweet ] Your design (colors, logos, fonts, tone) has to be the same whether someone sees an ad on Facebook or landed on your website from a Google ad. One of the best examples here is Coca-Cola. As you can see, the color red is always present in one way or another. They also use the same fonts and design elements. Another important element to a congruent brand identity is tone of voice. If we continue our Coca-Cola example, we can see that almost all their posts express happiness, joy, fun, or the feeling of enjoying a great moment with friends. If we take another example, Charmin, you can see that whether they communicate offline or online, they maintain a playful tone. How can you make sure your franchise brand stays consistent? First, you'll have to create a brand manual which includes details about your tone of voice, preferred professional terms, and general code of conduct. Every business should have one, no matter their stage in the journey to perfect branding. (We've handpicked some of the best brand guideline examples for you.) Then, in order to minimize errors, you can create "best practice" templates that are in line with your brand's ethos and aesthetic. This ensures no one in your company has to take matters into their own hands, because they can draw on templates that reflect your brand every time they create a new document. If you're using Lucidpress, you can create & customize templates to easily create stunning content without having to start from scratch every time. And because of its innovative Brand Assets feature, you can make sure everyone is using the latest version of your branding elements. Fonts, colors and logos are all pre-loaded and ready to go. How can franchises maintain brand compliance across locations? Learn more in our free ebook, The complete guide to multi-location branding. Before starting your efforts, make sure you can measure them There's an old adage that says half of the money invested in marketing is wasted. The problem is you don't know which half. Well, thanks to digital analytics, you can track your results so in-depth that you'd be amazed at how much leverage you have... if you measure the right things. Here are just a couple of examples. Let's say your marketing team developed two or three video messages for a certain audience, but you don't know which one to choose. It's super easy. On Facebook, for example, you can check how much of your video was actually watched by a particular group. If you compare it to television advertising, for example, you don't get this level of accurate data. You can't know whether a person left the room when the commercial started. But, Facebook isn't the only tool that allows you to track the results of your franchise advertising efforts. If you run email marketing campaigns, you can see how many people opened your email and clicked on the offer inside. Source: MailChimp If you run any other digital marketing campaigns, you can check Google Analytics to see how much time people spend on your website, which campaign brought in the best results, where the most traffic comes from, and much more. Source: Optimize Smart Or, maybe you just bought a pizza franchise and you're using local Google Ads. You can track how many times people called versus how much money you've invested and see if there's a positive return on investment. Ultimately, analytics don't have to be limited to the online world. If you're using offline marketing tactics like flyers or coupons, you can use codes to measure whether your campaign was a success. Always keep an eye on trends Marketing is first and foremost a battle for attention. If you don't have people's attention, you can't communicate with them. If you can't communicate, you can't sell. In the 50s, attention was on the newspapers, then on TV and radio. Today, our attention is on social media. Messaging apps like Facebook Messenger are becoming more powerful. Influencer marketing is growing, because they have people's attention and they've already earned their trust. Source: Google Trends What's next? Voice search & marketing will have a huge impact on consumer behavior. More than 35 million Americans used a voice-activated assistant at least once a month in 2017, according to eMarketer. Coordinate local & national franchise marketing There are many methods to handle franchise marketing. Sometimes, the franchisor and a corporate marketing team are wholly in charge. Other times, the franchisee takes on all marketing responsibilities. Most often, it's a mix of the two. It's easy to see how this arrangement could cause confusion for your customers. But by coordinating your marketing efforts, your brand message will be strong and clear across all franchise locations. Large-scale, national marketing campaigns Here are some tips for coordinating large-scale marketing campaigns between the franchisor and franchisee. Focus on the brand In a franchise, the brand is often the selling point for customers. They know they can trust a certain brand and will support that franchise, no matter where they are. This is why it's beneficial to focus on the overall brand image in your marketing efforts. Provide a brand style guide Franchisors can create a brand style guide for franchisees, to help them create on-brand materials and limit branding mistakes. It you aren't sure how to create a brand style guide, take a look at this blog post for some killer examples. Here at Lucidpress, we're pretty obsessed with staying on-brand and empowering everyone (even franchise owners who have no design experience) to create visual content. If you're curious how Lucidpress could streamline your franchise marketing, then check this out. Communicate clearly & frequently To maintain your brand image across multiple locations, communication is key. Set the precedent that there will be consistent communication regarding marketing efforts between the franchisor and franchise owners. One area that's often under-communicated is digital marketing strategy. The franchisor should coordinate website and social media creation with franchisees, so there aren't multiple accounts that could confuse or misdirect customers. Looking at these marketing strategies, the biggest factor is the brand. Build a strong brand identity that will give your franchises a good reputation, then give franchise owners the freedom to create their own marketing collateral using approved brand assets. Small-scale, local marketing campaigns Small-scale marketing strategies should focus on specific efforts in the local community. Franchises often have the good reputation of the larger brand, but localized marketing is what will win the community over and create a loyal fan-base. By empowering franchisees to control their own marketing on a local level (and by giving them the tools to stay on-brand), individual franchise revenue will soar. How do franchisees feel about using Lucidpress? Here are more tips for localized, franchise-level marketing. Find local sponsorships Talk to local charities, sports teams or schools in the area to find opportunities to donate to a good cause and get some advertising. This is a great way to show community members that you're invested in the area. For example, when I was in high school, there was a Taco Time that always sponsored the school's football and basketball teams. Their sponsorship included banners hanging up at the football field and inside the gym. They sold food at the concessions stand and had their logo printed on the game rosters. As you can imagine, my friends and I ate a lot of tacos. This was a worthy investment for this franchisee, as it showed their support for the community and offered unique advertising opportunities. The owner of the Taco Time had a great relationship with the community and people loved going to his location. Personalize your messages When you're advertising to a specific community, it's important to personalize your messaging for your audience. Every community is different, and by catering to yours, customers will feel special and more inclined to support you. A great example of marketing personalization is CrossFit gyms. Each gym (or "box," in CrossFit lingo) has its own website and social media accounts that tailor their messages to the area where the gym is located. Whether it's about the weather or events happening in the city, these gyms create a local identity for themselves that members can be part of. Keep up-to-date Encourage franchise owners to stay on top of trends and news as they create marketing for their franchises. Being in tune with the local news can help you spot opportunities and avoid embarrassing advertising mistakes. Any time you post about current news or trends, make sure you do your research. An unfortunate example of this is DiGiorno. When the hashtags #whyistayed and #whyileft were trending on Twitter, DiGiorno tweeted "#whyistayed You had pizza." The problem: these hashtags were dedicated to discussing and raising awareness of domestic abuse—an incredibly serious cause. Needless to say, many people were offended by the tweet and DiGiorno quickly apologized for its mistake. Be where your audience is This, of course, is one of the most important rules in marketing. No matter how clever and wonderful your marketing efforts are, if your audience doesn't see them, then it's a waste. So, find out where your local audience is: Do they spend time on Facebook, Instagram or Twitter? Do they read the local newspaper? If so, that's where you should be, too. Be consistent with the brand Much of the traction and business a franchise location enjoys comes from the brand name that it carries. To continue attracting and retaining that business, it's important to stay true to the brand. If the franchise brand is known for great customer service, then local managers have to make sure that customer service is a priority for them. Personalize each franchise to the local area, but stay true to the brand it represents. For example, maybe there's a way to provide outstanding customer service that's unique to your community. A great example of this is Chick-fil-a. It's a well-known fact that if you say "Thank you" to any Chick-fil-a employee, they will reply with "My pleasure." Quality customer service is part of the Chick-fil-a brand, and customers can expect to receive the same level of customer service wherever they go. While each Chick-fil-a has its own concerted marketing efforts, they stay on-brand with their customer service. Key takeaway Marketing within a franchise can lead to miscommunication and overlap if the franchisor and franchisee do not coordinate their efforts. However, through communication and a good brand management system, your marketing efforts can complement one another and culminate in more success. Before you start your franchise marketing strategy... Everything starts with your ideal client in mind. From there, you decide which channels would bring you the best results, depending on your budget. Next, you have to make sure your brand identity stays consistent across all channels—from your value proposition to your design elements. Then, make sure you keep an eye on the latest trends in order to leverage first-mover advantages. This strategy will give your franchise business the best chance at standing out and finding success with your preferred customers. Maintain brand consistency with Lucidpress, the brand management platform for franchises. It's perfect for franchise brands of any size. Essential Elements of a Franchise Marketing Strategy Competition for customers is fiercer than ever, but a well-planned franchise marketing strategy can make you stand out from the crowd. However, strategy is quite a complex subject. Can it be condensed into a simple article? If you ask us, we say yes. We've distilled the most important steps a marketing strategy should contain. You'll see in the examples below that even major brands follow the principles explained in this article. Related: 4 best franchise softwares to boost your brand Whether you're a franchisor, a franchisee or a marketer, this is a great practical resource for you because every principle here is backed with concrete examples to inspire you. Ready? Let's dive right in. Segment your audience if you want to maximize your results You already know that you can have the best product on the planet, the most persuasive sales message, or the most creative ad ever—but if you deliver it to the wrong person, it will never work, right? This applies whether you're a franchisor looking for franchise buyers or a franchisee who wants to attract more people to your business. So, if you want to make the most of your marketing efforts, your marketing plans have to start with your core audience in mind. Below, you can find a few essential questions to ask yourself (or even better, your existing customers) to find out who's most likely to buy from you. Questions to ask yourself & your team: What are your product/service's best features, and how does each translate into a benefit for the consumer? What's special about your product/service in comparison to your competition? Are you unique, cheaper, quicker, better value, safer? The most trusted, the first, the oldest, the most tested? What could be your customer's main objections? Which topics are your customers interested in? Who influences your ideal client (books, publications, media, influencers, etc.)? Where can you catch your ideal customer's attention? Phone, email, social media, TV? What is your ideal buyer's income? Questions to ask your existing customers: Why did you choose us and not a competitor? Is there anything that pushed you in favor of us? How did you find our website or location? How would you feel if you could no longer use us? What would you miss? What's one thing you don't like about a competitor, or that we could improve to better meet your needs? What would you likely use as an alternative if we were no longer available? Have you recommended us to anyone? Why or why not? Prioritize channels One of the biggest mistakes entrepreneurs make is trying to be on every platform out there. Trying to tackle every channel available can be a great strategy if: You have the resources to do this (time + money + knowledge). Your audience is on every platform. The first point is pretty clear. Few companies have the resources to go that broad with their marketing efforts. Second, often times, our audience isn't everywhere. For example, if your target audience is between 18 to 25 years old, you might be better off going for Instagram than Facebook. Source: Statista Or, if you want to use Twitter as one of your main marketing channels in Europe, you might reconsider because Twitter hasn't penetrated Europe as much. There are a lot of effective channels available. How do you prioritize them? Here's a simple, tested system borrowed from growth hacking marketing you can use. This is the same marketing concept used by startups like Facebook, Twitter, LinkedIn & Airbnb: Source: GrowthHackers Cost — how much you expect to spend on that particular channel (check cost statistics beforehand). Targeting — how easy it is to reach your intended audience and how specific you can be. Does your chosen platform/channel have local advertising capabilities, for example? Control — how much control you have once you go live. Can you stop it easily or adjust if it's not going well? For example, it's much harder to change a billboard than a Facebook ad. Input time — how much time it will take to launch the experiment. Filming a television ad, for example, has a much longer input time than setting up a promoted tweet. Output time — how long it will take to get results once it's live. For example, search engine optimization (SEO) could be a great channel for your franchise marketing, but it has a much longer output time than pay-per-click does. Scale — how large an audience you can reach with the experiment. Television offers much larger scale than advertising on a niche blog does. Make sure you maintain consistent branding Different channels require different creative. Twitter is more text-based because people use it for news and articles. Source: Buffer Instagram is a more visual platform and requires high-resolution photos. Source: Buffer On Facebook, a recent BuzzSumo analysis found that videos have higher average engagement than images and links. Source: Buffer Therefore, no matter if you are a franchisor or a franchisee, you have to make sure you: Maintain consistent branding across all your franchises (as a franchisor). Maintain consistent branding across all your channels (as a franchisee). What does this congruent brand identity actually mean? Below, you'll find some real examples. Communicate your value proposition in the same way across all channels—offline, online, TV, radio, direct mail or anything else. [Click to tweet ] Your design (colors, logos, fonts, tone) has to be the same whether someone sees an ad on Facebook or landed on your website from a Google ad. One of the best examples here is Coca-Cola. As you can see, the color red is always present in one way or another. They also use the same fonts and design elements. Another important element to a congruent brand identity is tone of voice. If we continue our Coca-Cola example, we can see that almost all their posts express happiness, joy, fun, or the feeling of enjoying a great moment with friends. If we take another example, Charmin, you can see that whether they communicate offline or online, they maintain a playful tone. How can you make sure your franchise brand stays consistent? First, you'll have to create a brand manual which includes details about your tone of voice, preferred professional terms, and general code of conduct. Every business should have one, no matter their stage in the journey to perfect branding. (We've handpicked some of the best brand guideline examples for you.) Then, in order to minimize errors, you can create "best practice" templates that are in line with your brand's ethos and aesthetic. This ensures no one in your company has to take matters into their own hands, because they can draw on templates that reflect your brand every time they create a new document. If you're using Lucidpress, you can create & customize templates to easily create stunning content without having to start from scratch every time. And because of its innovative Brand Assets feature, you can make sure everyone is using the latest version of your branding elements. Fonts, colors and logos are all pre-loaded and ready to go. How can franchises maintain brand compliance across locations? Learn more in our free ebook, The complete guide to multi-location branding. Before starting your efforts, make sure you can measure them There's an old adage that says half of the money invested in marketing is wasted. The problem is you don't know which half. Well, thanks to digital analytics, you can track your results so in-depth that you'd be amazed at how much leverage you have... if you measure the right things. Here are just a couple of examples. Let's say your marketing team developed two or three video messages for a certain audience, but you don't know which one to choose. It's super easy. On Facebook, for example, you can check how much of your video was actually watched by a particular group. If you compare it to television advertising, for example, you don't get this level of accurate data. You can't know whether a person left the room when the commercial started. But, Facebook isn't the only tool that allows you to track the results of your franchise advertising efforts. If you run email marketing campaigns, you can see how many people opened your email and clicked on the offer inside. Source: MailChimp If you run any other digital marketing campaigns, you can check Google Analytics to see how much time people spend on your website, which campaign brought in the best results, where the most traffic comes from, and much more. Source: Optimize Smart Or, maybe you just bought a pizza franchise and you're using local Google Ads. You can track how many times people called versus how much money you've invested and see if there's a positive return on investment. Ultimately, analytics don't have to be limited to the online world. If you're using offline marketing tactics like flyers or coupons, you can use codes to measure whether your campaign was a success. Always keep an eye on trends Marketing is first and foremost a battle for attention. If you don't have people's attention, you can't communicate with them. If you can't communicate, you can't sell. In the 50s, attention was on the newspapers, then on TV and radio. Today, our attention is on social media. Messaging apps like Facebook Messenger are becoming more powerful. Influencer marketing is growing, because they have people's attention and they've already earned their trust. Source: Google Trends What's next? Voice search & marketing will have a huge impact on consumer behavior. More than 35 million Americans used a voice-activated assistant at least once a month in 2017, according to eMarketer. Coordinate local & national franchise marketing There are many methods to handle franchise marketing. Sometimes, the franchisor and a corporate marketing team are wholly in charge. Other times, the franchisee takes on all marketing responsibilities. Most often, it's a mix of the two. It's easy to see how this arrangement could cause confusion for your customers. But by coordinating your marketing efforts, your brand message will be strong and clear across all franchise locations. Large-scale, national marketing campaigns Here are some tips for coordinating large-scale marketing campaigns between the franchisor and franchisee. Focus on the brand In a franchise, the brand is often the selling point for customers. They know they can trust a certain brand and will support that franchise, no matter where they are. This is why it's beneficial to focus on the overall brand image in your marketing efforts. Provide a brand style guide Franchisors can create a brand style guide for franchisees, to help them create on-brand materials and limit branding mistakes. It you aren't sure how to create a brand style guide, take a look at this blog post for some killer examples. Here at Lucidpress, we're pretty obsessed with staying on-brand and empowering everyone (even franchise owners who have no design experience) to create visual content. If you're curious how Lucidpress could streamline your franchise marketing, then check this out. Communicate clearly & frequently To maintain your brand image across multiple locations, communication is key. Set the precedent that there will be consistent communication regarding marketing efforts between the franchisor and franchise owners. One area that's often under-communicated is digital marketing strategy. The franchisor should coordinate website and social media creation with franchisees, so there aren't multiple accounts that could confuse or misdirect customers. Looking at these marketing strategies, the biggest factor is the brand. Build a strong brand identity that will give your franchises a good reputation, then give franchise owners the freedom to create their own marketing collateral using approved brand assets. Small-scale, local marketing campaigns Small-scale marketing strategies should focus on specific efforts in the local community. Franchises often have the good reputation of the larger brand, but localized marketing is what will win the community over and create a loyal fan-base. By empowering franchisees to control their own marketing on a local level (and by giving them the tools to stay on-brand), individual franchise revenue will soar. How do franchisees feel about using Lucidpress? Here are more tips for localized, franchise-level marketing. Find local sponsorships Talk to local charities, sports teams or schools in the area to find opportunities to donate to a good cause and get some advertising. This is a great way to show community members that you're invested in the area. For example, when I was in high school, there was a Taco Time that always sponsored the school's football and basketball teams. Their sponsorship included banners hanging up at the football field and inside the gym. They sold food at the concessions stand and had their logo printed on the game rosters. As you can imagine, my friends and I ate a lot of tacos. This was a worthy investment for this franchisee, as it showed their support for the community and offered unique advertising opportunities. The owner of the Taco Time had a great relationship with the community and people loved going to his location. Personalize your messages When you're advertising to a specific community, it's important to personalize your messaging for your audience. Every community is different, and by catering to yours, customers will feel special and more inclined to support you. A great example of marketing personalization is CrossFit gyms. Each gym (or "box," in CrossFit lingo) has its own website and social media accounts that tailor their messages to the area where the gym is located. Whether it's about the weather or events happening in the city, these gyms create a local identity for themselves that members can be part of. Keep up-to-date Encourage franchise owners to stay on top of trends and news as they create marketing for their franchises. Being in tune with the local news can help you spot opportunities and avoid embarrassing advertising mistakes. Any time you post about current news or trends, make sure you do your research. An unfortunate example of this is DiGiorno. When the hashtags #whyistayed and #whyileft were trending on Twitter, DiGiorno tweeted "#whyistayed You had pizza." The problem: these hashtags were dedicated to discussing and raising awareness of domestic abuse—an incredibly serious cause. Needless to say, many people were offended by the tweet and DiGiorno quickly apologized for its mistake. Be where your audience is This, of course, is one of the most important rules in marketing. No matter how clever and wonderful your marketing efforts are, if your audience doesn't see them, then it's a waste. So, find out where your local audience is: Do they spend time on Facebook, Instagram or Twitter? Do they read the local newspaper? If so, that's where you should be, too. Be consistent with the brand Much of the traction and business a franchise location enjoys comes from the brand name that it carries. To continue attracting and retaining that business, it's important to stay true to the brand. If the franchise brand is known for great customer service, then local managers have to make sure that customer service is a priority for them. Personalize each franchise to the local area, but stay true to the brand it represents. For example, maybe there's a way to provide outstanding customer service that's unique to your community. A great example of this is Chick-fil-a. It's a well-known fact that if you say "Thank you" to any Chick-fil-a employee, they will reply with "My pleasure." Quality customer service is part of the Chick-fil-a brand, and customers can expect to receive the same level of customer service wherever they go. While each Chick-fil-a has its own concerted marketing efforts, they stay on-brand with their customer service. Key takeaway Marketing within a franchise can lead to miscommunication and overlap if the franchisor and franchisee do not coordinate their efforts. However, through communication and a good brand management system, your marketing efforts can complement one another and culminate in more success. Before you start your franchise marketing strategy... Everything starts with your ideal client in mind. From there, you decide which channels would bring you the best results, depending on your budget. Next, you have to make sure your brand identity stays consistent across all channels—from your value proposition to your design elements. Then, make sure you keep an eye on the latest trends in order to leverage first-mover advantages. This strategy will give your franchise business the best chance at standing out and finding success with your preferred customers. Maintain brand consistency with Lucidpress, the brand management platform for franchises. It's perfect for franchise brands of any size.