swatch :: essays research papers

Competitive EnvironmentOne main competitor was Timex They designed a simple broken in cost specious watch that was made up of newfound alloy bearings. By having this new material it made automated production easier. The Timex watches were priced at a low rate and were commercialiseed to be disposable. The were priced to low and they were made so that they couldnt be opened they made for not after securities industry repair or sales of parts. At the end of the 50s one out of three watches bought in the US were a Timex.In 1970 with the introduction of the Quartz technology changed the commercialise place once again. The quartz watches had some advantages over the Swiss, they were based on electronics, it made it easier to add the date or the day to the watch. It also became importantly cheaper to manufacture, because the cost of the chips were being driven down by chip manufactures. bring out of this wave and leading the way were manufacturers like Hattori-Seiko and Citizen. The two companies made abundant investments in fully automated facilities around the military personnel. They were soon joined by Casio, which was specializing in a low cost multifunctional, plastic watch that was incorporating features such(prenominal) as timers and calculators.By 1979 Hattori-Seiko had get under ones skin the worlds largest watch accompany in terms of revenues they were producing 22 million watches annually. By the end of 1986 Citizen had become the overall global leader in both movement and sunk watch production volumes. With the rise in quartz technology hastened the twilight of the Swiss watch industry. The Japanese watch makes saturated the global market with the quartz watch at rock bottom prices. In the early 1980s the Swiss market place in the watches below $100. their market per centum was 0%. Watches between $100 and $350 they had a market share of about 3%. But in the market place of $350 and in a higher place they carried a share of 97% of the mar ket.Some of the strengths were that they were making watches that were at a low cost high volume. The factories were placed all over the world and were able to ship to all the different market places with great eases. besides by using the quartz technology they were again able to prune cost to offer a cheaper watch to the consumer. The customers like the fact that they could barter for a cheap great looking watch that would take a licking and keep on ticking.