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Friday, April 19, 2019

Critically discuss 'SWOT analysis is deeply flawed and should not be Essay

Critically discuss nerd analysis is deeply flawed and should not be applied as a modern market asshole. - Essay ExampleThe authorship also analyses the relevance of jampack analysis for the purpose of marketing analysis and concludes in dismissing the use of jam for strategic decision devising process and establishes it as a mere information guideline for managers.The SWOT analysis method is not, by each means, a process that can carry forth any strategic analysis, competitive analysis or an opportunity analysis. The tool is used to represent a coordinate that calls for extensive brainstorming while making any strategic decisions. As a result of such structure of the SWOT tool, it is doable that the problem being analysed or identified is broken down into heart stages and phases. Such brainstorming and breaking down of a problem into phases allows for gaining a huge collection of possible ideas that might have cause the problem or offer solutions to the issue at hand. Su ch SWOT tool can also be used multiple times (Symes, n.d.).The paper identifies that the SWOT tool is merely a step in the process of business plan or marketing initiative. For issues that take aim a deeper understanding an evaluation, the SWOT tool appears largely incapable and this is why it is considered to be a liberal overview of all the possible factors that might affect a marketing decision. The paper begins with a discussion on the drawbacks of the SWOT analysis tool as a base for modern marketing decisions and discusses its applicability flaws in relation with the marketing objectives. It concludes in stating that the SWOT is a presentation of facts and not a decision making tool. For the purpose of deeper understanding of issues, the SWOT lacks largely and needs to be assisted by other marketing tools (Queensland Government, 2013).It has been argued that the theoretical base for SWOT analysis is very weak. The analysis has been accused of being very piddling and not run ning deep into the analysis of the context. For example, the SWOT analysis states the facts just like a

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