Saypa supermarket chains Essay Example | Topics and Well Written Essays - 1000 words

Saypa supermarket strings - Essay ExampleSubsequently, right after about two years of supermarket experience, the chains management decided to extend and expand. It opened the second shop in the nearest local town of Yalova. After some while, everybody became aware of Saypa as a household name. Credited to the good management team and the effective ways of advertising, in the next ten years, fifteen supermarkets were opened around antithetic cities. The number having reached up to thirty one (31) stores in 2009, Saypa has become the leading supermarket chain in the City of Bursa with one thousand two hundred (1,200) force in its workforce.Supermarket chain Saypa does not merely satisfy the shopping needs but it also provides further services such as promotional film and theatre vouchers, organises special events and conventions for charity. It therefore strengthens relationships with society and raises the loyalty level among its customers. Recently, it launched a new promotion p ackage which monthly awards two couples for one week pass around Turkey. Another reason why Saypa is so popular around the city is that it was the first federation which started membership cards, discount vouchers and also saving points for police buyers. On the other hand, the company does take care of its employers with special discount cards, sickness payments, free transportation to work and free training programmes for the new starters. Also, the company arranges parties with dinner included twice a year for a meeting and fellowship with employees. In the event, management tries to find out if the staff and personnel pick up anything to say to ameliorate the companys service quality.Saypas future plan for 2009 is to expand with new branches at Istanbul which is the most populated city in Turkey and Europe. Hence, the company aims to keep up with its rivals more, and communicate easily with the